Au Fait Mama

Case Study

Website redesign for breastfeeding and maternity apparel.

Facing the challenges of a growing business, Au Fait Mama and Stuck Studios sought our help to refresh their existing website and optimize their e-commerce platform. We designed a site that put emphasis on their strong photography and Instagram channel, yet still maintaining a personable feel.

Scope of Project

Information Architecture
UI/UX Strategy
Web Design and Development


Joshana McMahon


Stuck Studios


Finding the balance between business goals and user needs.

Au Fait Mama was in a transitional phase in their business, moving from small start-up to consistent monthly sales. They needed a new digital product that would help streamline the customer buying process, bring greater focus to their social channels while maintaining a personable brand.

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Connecting the brand on a personal level.

We wanted to elevate the perception of the brand without losing the personal story that was so intertwined within it. We put particular emphasis on the quality of materials and the creativity & versatility of each piece of clothing. To help encourage continual engagement we highlighted their instagram feed in a way that flowed naturally with their already amazing photography. From the business perspective, we updated and streamlined the purchasing phases so that each step was clear and opportunities for sales were not lost.

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